All you need written…
The dominant moving images in media pushed businesses to re-define the written communication. What counts now is the maximal optimisation of content. The focus is on conveying concise messages in most engaging and communicative way. The materials written by me will mirror your company value and will work it’s expected magic. Internally – in training, PR, organisational development tools and materials, HR related documents, Operational SOPs, etc. Externally – talent attracting job descriptions, press releases, website content, blog posts et. al.
my story
People focused, quality obsessed copywriter and HR consultant. Expert in luxury hospitality, operations and people management, naturally gifted with written expression.
MA in Communications and MBA in Hospitality Management graduate. I have started my professional journey with media and news companies more than 20 years ago. I worked as a junior journalist until I have caught the hospitality bug during my gap year in Sydney, Australia. Since then, I have devoted my career to the world of food, beverage, restaurants and hotels. I have worked with Hyatt International, Dorchester Collection and Wolfgang Puck Fine Dining, as well as private businesses and clients. Seven years ago I have moved my career from Operations to HR, People and Culture. Since then I continued expressing my passion for the industry with written word. I published articles, interviews with experts as well as venue reviews. I have contributed to numerous blogs, business websites and newsletters.
things I can do for you
HR Consultancy
- Job Descriptions
- Employee Handbook
- Employee contracts
- ER – letters and e-mails
- Training Plans
- L&D/training presentations
Copywriting
- press releases
- newsletters
- blog posts
- internal communications
- website content
- brand voice and tone
- speeches
Business/Venue set-up
- organigrams
- internal Job Descriptions
- Employee journey strategy
- SOP
- strategy for HR processes – onboarding, performance management, disciplinary and grievance procedures, IT systems management
- pre-opening training plans
Anemona Knut 